Recommended Reading

TITLE
BRIEF
CATEGORY
PUBLICATION & DATE

Get Shorty
Some say short-sellers are the canaries in a coal mine
Financial Markets
The New Yorker 12/1/03

Going Dutch
Google’s IPO was the first step in fixing our broken IPO system
Financial Markets
The New Yorker 12/22/03

Good Grooming
Board of Directors often treat CEOs as kings, rather than caretakers
Business
The New Yorker 10/4/04

Greenback Blues
American consumers tend to live in a kind of cocoon
Money
The New Yorker 10/8/07

Hedgemony
Hedge funds may be better for markets than for their clients
Financial Markets
The New Yorker 5/22/06

Hollywood’s Star System
The star system has outlived its usefulness
Business
The New Yorker 5/28/01

How Facebook Is Like Ikea
Most successful formulas are easy to copy; This one is not
Business
Slate 1/19/08

In Case of Emergency
It may seem like a snow job, but there’s an art to it
Marketing
The New Yorker 6/13/05

In No One We Trust
Corporate America did not reciprocate the trust we put in them
Business
The New Yorker 7/29/02

In Praise of third Place
Who knew bringing up the rear could be so lucrative?
Business
The New Yorker 12/4/06

Is eBay Rational?
Auction sites make economists giddy
Economics
Slate 5/26/07

Its the Workforce, Stupid
Fewer people doesn’t always mean more profits
Economics
The New Yorker 4/30/07

Local Zeroes
Local stardom can be destructive
Business
The New Yorker 3/28/05

The Big Lie Goes Viral
Certain people are trying to rewrite the history of the 2008 crisis
Economics
Washington Post 11/5/11

Patent Bending
Business-method patents have hijacked innovation
Law & Regulation
The New Yorker 7/14/03